it's not scary to be wrong, it's scary not to try

← All articles

enРусский

“At the Factory”

It’s astonishing how much grandeur can fit inside a small town.

Such places shout about their strength, their creativity, their one-of-a-kind spirit, yet it’s as if those voices hit a dome stretched over the entire region and never travel any further. And then you arrive for just a few hours, and one question takes over your mind: “Why does nobody know about this?!”

That’s exactly what happened to me in Sysert.

View of Sysert from the hill: the pond, a church and the old center
Sysert from above. The pond, the domes and a town that grew around a factory

It’s a small town 40 kilometers from Yekaterinburg. Since 1732, an ironworks has been at work here, and the town grew up around it. This is the birthplace of the writer Pavel Bazhov, author of The Silver Hoof, The Mistress of the Copper Mountain, The Stone Flower and other tales. Nearly three centuries of industrial and cultural history are packed into this place.

And now, it is also home to “At the Factory”.

Old brick factory building with an excavator in the yard
Wooden pavilion with pink flowers painted on the wall and a sign reading “Today at the Factory”
The building where it all began. And the entrance that tells you what’s on today

Old factory buildings, art objects, workshops, an amphitheater, exhibitions, festivals, music, theater, residencies, a museum, and all of it exists not in place of history, but right inside it. Nobody here is pretending the factory never existed. On the contrary, it has been preserved with all its scars and woven into the present.

Purple factory gate painted with words about creation and inspiration
Rusty iron crocodile on a wheel against a purple and red wall
Brick wall with a sign: “Brick, head will fall”
Art right on the factory walls. The brick, by the way, really might fall

And then there’s Sasha Savichev! And I’ll be honest with you… this is a love story of its own. Truly!

He’s a local historian, architect, tour guide and researcher of Sysert, and a man who could, hand on heart, do a stand-up set on the factory grounds, or better yet at Luzhniki, because he is funny. Genuinely, sincerely funny. Sasha began leading tours around the grounds, collecting factory artifacts and telling the story of the place, and eventually he created a museum of the plant’s history right in the old, abandoned Workshop No. 1.

Chalkboard in the museum: “1542 people helped this museum. Thank you! My dream is to restore the factory and create this museum”
Shelves of old cast-iron irons in the museum
The board in Sasha Savichev's museum. 1,542 people have already helped

People bring in things that have sat in their homes for years: machine parts, documents, photographs, objects from the production floor, and all of it becomes the story of the town.

Table of factory artifacts and museum visitors
Red sign on the ground: “a press machine stood here”
Museum booklet and a postcard with the museum stamp
Locals brought all of this. Where the sign is, a press machine once stood. The booklet is a keepsake

Here, heritage doesn’t sit behind glass. It keeps on living.

Installation of old planks in a narrow passage
Lace lampshade above the overgrown floor of a ruined workshop
A teddy bear sitting in a window of the old factory
Workshops where someone lives again

We’re used to admiring big cities and their creative spaces, like Sevkabel Port in St. Petersburg, or Khlebozavod No. 9 and Krasny Oktyabr in Moscow, and they truly are powerhouses of culture. But I have no desire to compare “At the Factory” with them, because this isn’t about competition. It’s one more member of a big creative-cluster family, with a character, emotions and colors all its own.

Giant green letters “We are from the Urals” by the factory walls
Yellow food stalls by a brick building and festival guests
We are from the Urals

And perhaps it’s precisely such places that Russia needs most right now: places where people take their town, its history, its abandoned walls, its old photographs and their own ideas, and say, “Well, why don’t we give it a try?”

Jana in an orange hoodie in front of the factory
Jana from behind, looking at the factory building
Looking down on it all

I spent only a few hours in Sysert, and now I want to shout about it from the rooftops. Because beyond the big cities, life goes on too. Rich, captivating, authentic, many-sided, inspiring and very, very beautiful. Sometimes you just need to tune in to your surroundings, slow down, and look left, right, up, down, forward, backward, and, why not, diagonally too.

Mirror selfie with the words “At the Factory”
A poem on a boarded-up window: “quieter, deeper, something good is breathing nearby… can you hear it?”
A sign reading “Picturesque spot” among the trees
Left, right, up. Quieter, deeper… can you hear it?

“At the Factory” is one of those places you don’t just want to tell people about. You want to take them by the hand and bring them there yourself.

Friends reflected in a round street mirror
An empty pier with benches on the pond
Us in the mirror, and a mysterious onlooker