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Rhythms of the World

Visual identity for an exhibition complex: architecture, nature, art, cosmos, organism, everyday life.

Six exhibition themes: architecture, nature, art, cosmos, organism, everyday life. Each needs its own rhythm, and all of them together need one system.

Style system

goals

  1. Introduce visitors to different kinds of rhythm and their role in art, music, dance and beyond
  2. Show research and experiments on rhythm and how it affects people
  3. Show how many ways contemporary art uses rhythm
  4. Inspire new creative takes on rhythm in your own life
  5. Bring rhythm-related art and culture to more people

posters

A poster series on the exhibition themes

rhythm

Rhythm (lat. rhythmus, from ancient greek ῥέω — «to flow, to stream») is how music is organised in time.

It's in space: the Earth spins around the Sun and its own axis, day turns to night, seasons change. In the body: heartbeat, pulse, breath, steps. In architecture: windows, stairs, facades. In everyday life: the clatter of wheels and heels. In nature: a woodpecker, rain, hail, wind, waves. And in art: poetry, painting, theatre, music, dance.

Sketches: looking for rhythm in line and letter

in the city

Pavilion wayfinding and a street banner

applications

Cases
Tote bag, packaging, notebook
Folder and booklet «Architecture of Rhythm»

Our life runs on the laws of rhythm. Catch the right tempo and you can get far in anything. As Aristotle said, «motion is life».

The project is growing. It will come to life in St. Petersburg.